Working on digital does not exempt you from some analog think time.
Step away from your computer/smartphone/tablet and grab a pen/pencil/paper and just let ideas spill out. Don’t edit. Yet.
Like an idea? Great. Spend a minute or two with it and then move on. Keep generating ideas. Stay media neutral.
Take a break. Check email/facebook/twitter/tumblr.
Come back. Don’t bother reading over your earlier ideas. Yet.
I <3 the creative process.
- Rob Schnapp